Great Orchestra of Christmas Charity tops the poll as the most respected brand in the country, and is the second strongest brand in Poland. Woodstock Festival Poland comes third in recognisability ratings.
The Great Orchestra of Christmas Charity took second place in ranking of 50 strongest Polish bands. First place went to Ptasie Mleczko, and the national currency PLN took third place in the poll. The ranking was not limited to products, and it includes notions such as currency, the country, and personal brands such as famous people.
‘It’s a source of great pride for us! The ranking of brands in Poland is held periodically, and the foundation’s heart is always in the lead.’ Jurek Owsiak, President of the Board, emphasises. ‘What is more, in this ranking we are the only non-governmental organization, and we were compared to corporations, products which are available in every shop, and names of famous people, who often appear in image campaigns. We need to remember that GOCC develops its image without a budget or complex image campaigns, and without a support of an agency. That’s why I see our position in the rating as a result of hard work we do every single day, huge involvement in our actions of majority of Poles, and the impressive qualifications of our team.'
GOCC has topped the ranking as the most respected brand in the country. What is more, GOCC is in the lead when it comes to the knowledge about the brand, and the brand’s recognisability. We were pleasantly surprised that Woodstock Festival Poland, a brand closely associated with GOCC, ranked third in recognisability – surpassing GOCC.
'GOCC foundation is, in fact, an owner of a few well-known brands. Apart from Woodstock Festival Poland we can name ‘We Save and We Teach How to Save Life’, ‘Peace Patrol’, and ‘Get Even with Diabetes.' Press secretary for GOCC foundation, Krzystof Dobies, adds . Woodstock is noticeably the strongest brand, and is gaining more and more recognition abroad. But still, the third position in the ranking is a great big surprise for us. This result means that we are succeeding in building an image of our non-commercial festival, which is rooted in its ethos.'
|
